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 Measurable Achievable Results-oriented Timely | the "what" needs to be accomplished a clear indicator of whether it's done or not challenging, but nevertheless "doable" tasks stated in terms of expected outcome within a set time frame | 
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 Action Amount Object Measure/Results Timeframe | the improvement goal that objective seeks to attain the action verb the improvement quantity what's to be accomplished the deliverable or result by when or the frequency |