HPMD Quotes & Sources
"Effective prototyping may be the most valuable 'core competence' an innovative organization can hope to have."
-- Michael Schrage
Innovation Expert
as quoted in Tom Peters, Lessons in Leadership, "Quick Prototypes: Innovation's Trump Card," p. 19, TPG Communications, 5/20/94
Short Quote:
"Effective prototyping may be the most valuable 'core competence' an innovative organization can hope to have." -- Michael Schrage
© Copyright 1995, 2007, HP Management Decisions Ltd., All Rights Reserved.
| Author: | Schrage, Michael |
| Title: | The Culture(s) of Prototyping |
| Periodical: | Design Management Journal |
| Volume: | |
| Number: | |
| Publisher: | |
| Place (City): | |
| Publication Date: | Winter 1993 |
| Pages: | |
| Source Type: | |
| Quote Number: | 7 |
| Categories: | Prototyping, Quotes, Innovation |
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