The One-to-One Future: Building relationships One Customer at a Time

HPMD Quotes & Sources

"When two marketers are competing for the same customers business, all other things being equal, the marketer with the greatest scope of information about that particular customer -- the marketer with the most extensive and intimate relationship with that customer -- will be the more efficient competitor." -- Peppers & Rogers, Marketing Authors

as quoted in Tom Peters, Lessons in Leadership, "The One-to-One Marketing Revolution," p. 7, TPG Communications, 12/15/93

Short Quote:

"When two marketers are competing for the same customers business, all other things being equal, the marketer with the greatest scope of information about that particular customer -- the marketer with the most extensive and intimate relationship with that customer -- will be the more efficient competitor." -- Peppers & Rogers

Author:	Peppers, Don & Martha Rogers
Title:	The One-to-One Future: Building relationships One Customer at a Time
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Publication Date:	1993
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Source Type:	Book
Quote Number:	6
Categories:	Customer Service, Marketing, Quotes