Contents ContentsPrev PrevNext Next

Letters to a Young Manager


Write the Ad, #104
LTYM >

Please note that this letter is in-process; the following are my notes

Dear Adam,
***
***
Can you put your mission on a bumper sticker (and still read it?) Think of common ad lines from recent years: Fly the friendly skys, When it has to be there... [others]
________________________

References...

Takeaways:

Make mission mindshare

Discussion Questions:


For Further Reading:





© Copyright 2005, 2024, E. G. Happ, All Rights Reserved.