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Letters to a Young Manager

The Marketing Funnel, #109
LTYM >

Please note that this letter is in-process; the following are my notes

Dear Adam,
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I believe this originated with Jim Manzi and the sales pipeline report. Essentially marketing is a numbers game: the wider the top of the funnel (cold calls) the more comes out the spout (closes)
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References...

Takeaways:

Sales and Marketing is as much a numbers game as anything else

Discussion Questions:


For Further Reading:




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