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Letters to a Young Manager
The camel and the horse
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177
LTYM >
Please note that this letter is in-process; the following are my notes
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"A camel is a horse designed by committee." --Sir Alec Issigonis, 1906-1988, The designer of the Mini
http://www.brainyquote.com/quotes/quotes/a/alecissigo312014.html
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But he was a creator. The Mini, the Minor and the Austin 1100 he designed are among the five top-selling cars in British history. And his packaging ideas are the foundation of modern small-car design, living on in every front-wheel-drive passenger vehicle with a sideways-mounted engine on the road."
http://www.autonews.com/files/euroauto/inductees/issigonis.htm
"
design is the paradise of individuality" = George Santayana
http://www.brainyquote.com/quotes/quotes/g/georgesant169638.html
Full quote:
"Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors."
--George Santayana
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References...
Takeaways:
The art of the design is often a solo
Discussion Questions:
For Further Reading:
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, E. G. Happ, All Rights Reserved.